AI Insights · Timothy · January 2023
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in the UK: Q4 2022
A look at the performance trends of the top delivered meal kits and specialty foods apps on iOS in the UK during Q4 2022, including downloads, revenue, and active users.
In the fourth quarter of 2022, the iOS platform in the United Kingdom saw notable trends in the performance of the top delivered meal kits and specialty foods applications. Here’s a detailed look at the weekly downloads, revenue, and active users for these apps based on data from Sensor Tower.
HelloFresh: Meal Kit Delivery experienced varying trends in weekly downloads and active users throughout the quarter. Weekly downloads began at approximately 13.3K at the start of the quarter and saw a gradual decline, reaching a low of around 3.3K in the week of December 19, before rising to about 7.9K in the final week. Active users showed a similar pattern, starting at around 101.8K, peaking at 112.2K in mid-October, and then dropping to 72.8K by mid-December, before recovering to 96K in the last week of December.
Gousto demonstrated a steady decline in weekly downloads, starting at 8.7K in late September and falling to 1.2K by mid-December, with a slight recovery to 5.3K in the final week. Active users also saw a decrease from 47K at the beginning of the quarter to around 35.5K by mid-December, with a slight increase to 41.2K in the last week of December.
Vivino: Buy the Right Wine showed a modest increase in weekly downloads, starting from 2.4K and rising to a peak of 6.2K by the end of December. Active users followed a similar trend, beginning at around 12.6K and increasing to 23.6K by mid-December, before slightly decreasing to 21.7K in the final week. Revenue was minimal, with a small spike to $4 in the week of December 5.
Green Chef: Healthy Recipes had a more fluctuating trend in weekly downloads, starting at 1.4K and dropping to 282 by mid-December, with a slight recovery to 745 in the final week. Active users started at 4.2K and showed a general decline to 2.9K by mid-December, before increasing to 4K in the last week of December.
Naked Wines had a less pronounced but steady performance in weekly downloads, starting at 358 and maintaining a range between 268 and 756 throughout the quarter.
These insights highlight the dynamic nature of user engagement and app performance in the delivered meal kits and specialty foods sector on iOS in the UK. For more detailed insights and data, visit Sensor Tower.
